While social media has gained popularity for marketing over the years, the impact of email marketing cannot be discounted. In fact, email marketing is still one of the most effective, simple and direct ways to reach your customers.It is therefore extremely important to consistently grow and maintain your subscriber database. A mistake that most marketers make is depending on generic and blast emailing that results in subscribers losing interest and becoming disengaged after a period. It is crucial to develop a sign-up and engagement strategy, to ensure long time subscriber commitment. Not all retailers – especially in the UK – use email to effectively to acquire and engage customers. The Internet Retailing Brand Engagement Performance Dimension estimates that 95% count email among their key engagement channels, as compared to 98% for social media and 96% for the phone.
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